I never leave my apartment without the essentials: my phone and my debit card. I love shopping for a new phone, even when I don’t need one. The most basic phones are always improving and at the high end, there just might be a feature that changes my life. Experimenting with the new iPhone, I felt a thrill up my spine every time it rang.
I don’t get that same thrill when it comes to picking a checking account or using my debit card. The thought of shopping for a new bank account is below taxes on my list of things to do. I come from the financial services industry and I can’t tell the difference between accounts at one bank versus another. While the world has changed rather dramatically over the years, the basic checking account is still, well, basic.
I think it’s wrong that something so fundamental to your financial life provides so little value. I think it’s time we were excited to tell people where we bank. I think it’s time that we felt a burst of joy and pride when we opened our wallet. Sure, they guy with the fancy gold card gets that, but what about the rest of us?
I decided that there was a better way to serve customers, one that would provide them with fantastic rewards for using their debit cards. Together with a group of other like-minded bankers, I founded PerkStreet Financial to create a better kind of checking account.
Between the Fine Print is the beginning of our journey where we’ll share our vision, shed light on banking questions and brainstorm what would make your bank as exciting as other service providers like Virgin Air or Apple.
If you have thoughts on PerkStreet’s vision or a banking question you’d like answered, please email us at ideas@ perkstreet.com Let us know if you’re interested in hearing more about our products as we launch and sign up for Between the Fine Print posts via RSS or email.